1996-2014: Discovering My Passion
I was born in 1996 in Lebanon - a small country that blends together many different cultures and
I really found my passion at 15. I found myself immersed in the creative chaos of my parents' business – assisting with photoshoots, sketching out ideas, and throwing in my two cents with the marketing team. That's when I knew I wanted to this for the rest of my life.
2014-2017: Art Over Engineering
Growing up, there was always this tug-of-war between following in my father's footsteps into engineering or carving my own path in the art world. The moment I held those acceptance letters from the Academie Libanaise des Beaux-Arts, my heart knew – art direction was my true north.
My time at uni was a quite tough between going to class and working as a freelancer. I still managed to graduate with honours!
2017-2020: Honing My Craft
Post-graduation, I fully dived into the professional world, working at renowned agencies like Leo Burnett and Xlab in Lebanon. I still made time for freelancing work for clients like Danone and Ghia Holding, each project allowing me discover something new in design.
2020-2023: Moving to Paris
My dream of moving to Paris came true. I pursued a Masters in UX/UI at Institut Leonard de Vinci, while working with Huggle. It was here in Paris that I truly embraced the world of digital design. The need to move businesses online was evident, and I wanted to be at the forefront of that movement.
2023-Now: Living the Creative Dream
Now, every day is an opportunity to blend art with strategy, to help clients thrive through their unique identities. I find joy in a collaborative, trust-filled, and fun work environment. Here, in the heart of creativity, I believe anything is possible.
So, that's a bit about me, Steff – a designer at heart, an art director by profession, and always an explorer in the world of creativity. Let's create something amazing together!