
Marie Jo Jewelery
Art Direction / Marketing Design
Marie Jo, a Lebanese jeweller, specializes in creating handmade fine jewelry and customized pieces. With a dedication to craftsmanship and individuality, Marie Jo Jewelery offers unique, high-quality pieces to a discerning clientele. She wanted rejuvenate its brand to better appeal to young adult audiences on social media, particularly Instagram. The goal was to raise brand awareness and position Marie Jo as both accessible and high-end, catering to a wider demographic without compromising the brand’s core values of exclusivity and quality.